Podcast With Her

PWH 8. Let's Talk AUDIENCE & How To Market to Meet Your Ideal Listener

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How can I create a sustainable content marketing workflow for my podcast that maximizes impact without feeling overwhelming?

In This Episode, We...

  • Discuss the power of repurposing podcast content efficiently
  • Explore mindset shifts that make marketing your podcast feel easier
  • Break down a step-by-step content distribution workflow

We Talk...

  • Mindset Shift: Marketing your podcast should feel easy and natural—rewriting your inner script helps
  • Starting Small is Key: Begin with short episodes, build consistency, and scale up over time
  • Know Your Audience: Identify where your listeners consume content (LinkedIn, Medium, Pinterest, etc.)
  • Content Repurposing Flow:
    • Record and publish a podcast episode
    • Transcribe with Otter AI
    • Use ChatGPT to refine the transcript into a Medium article
    • Format and personalize in Google Docs
    • Publish on Medium and cross-promote on LinkedIn and Pinterest
  • Evergreen Content Strategy: Focus on platforms where content has a longer lifespan (vs. Instagram, where posts fade quickly)

Additional Takeaways...

  • Personal branding decisions shape content strategy
  • Medium and LinkedIn are great platforms for business-focused podcasters
  • Using tools like Otter AI and Canva can streamline workflow
  • Templates and digital products add value and create revenue opportunities

If you’re ready to make your podcast work for you, listen to the full episode now and start implementing these sustainable marketing strategies

Resources Mentioned

CONTACT & MORE RESOURCES

Project Start Your Podcast Workbook

Let’s Connect!
Tag me on your latest podcast episode on Instagram or LinkedIn – I’d love to cheer you on!

Podcast Inspo:

Financial Feminist by Tori Dunlap

All In with Allie

Always Supporting:

Planned Parenthood

© 2025 Whistler Media LLC. All rights reserved. No content may be reused without written consent.

Alexandra Susann:

Hi guys, and welcome to podcast with her, where we publish value driven podcast episodes every single week together, and we have fun, and we learn so much about ourselves, about podcasting, about entrepreneurship while we do it. Hi, I'm Lexi, and my mission is to teach women how to create an impactful podcast and establish authority in their professional fields. That is why I'm here. That is what podcast with her is here to help you do, speak confidently, publish consistently, and create so much value with your voice. So here is your beginning of the episode. Accountability check. Where are you on your podcast journey? If you are just getting started, that's great. The first three episodes of podcast with her will help you DIY and get started. And if you're already making episodes, then perfect. The rest of this podcast is to keep you motivated and educated so you can keep going. Let's create some value with your voice.

Unknown:

So today, I worked out

Alexandra Susann:

a media flow for my podcast that I really like, and I think it's really sustainable. So I wanted to give you an example and share it just so you can get some marketing inspiration for how to repurpose the podcast for your audience. I know that repurposing content is such a good strategy to get the most bang for your buck on a podcast, but it's also very difficult. It takes a lot of extra steps. Actually, I take it back. I'm gonna rephrase that, because the mindset is that it is easy. It's not that difficult. It's too easy for us to do this, this talking on a microphone, sharing your message, sharing your purpose, it's easy. It's also easy to share, you know, more of your podcast episodes. It just takes time and energy and intention. So I want to share the intentional flow that I did today that was really helpful. We're having a positive mindset, so I'm catching myself in my own words and rewriting the script to this is easy, and it really we're on episode eight right now, and doing this every week has been so much fun. So I want to encourage you to just get started. I didn't market a single one of my first podcast episodes when I was getting started, but now that I'm feeling more confident sitting down and relaxed in front of my microphone, again, really clear about the message and who I'm talking to, I am feeling so inspired to share these podcast episodes. When you get started, it's totally okay to start small, start low and slow, just like how you would cook a good scrambled egg. You just want to get in front of your microphone, even if it's 10 minutes. The first episodes I shared were very short and sweet intentionally so that I could get the flow of Okay, write the episode, record the episode, edit the episode, share the episode, and all of those baby steps take time. So now that I'm getting the speed down of this process, and purposely, I'm not batch recording episodes right now, I want to gather something that I learned this week, each week that I go through this to share with you. But if you're batch recording episodes, batch them in small, small lengths of time to start, unless you're going for it, then get after it. Record a 30-45, minute podcast episode and have fun with it. But I encourage you, if you're feeling not so confident in the beginning, to just start small and then increase your marketing power once you're feeling comfortable to share your episodes and you're here, empowered and confident. So since that's where I'm at right now with this podcast today, I had an episode from last week that I was working with let's first talk about your audience, because how you repurpose your content is going to depend on the audience that you're trying to reach. Much so talking about your ideal listener who is on the other side of the earbuds that you're trying to get into, and really nailing down who your audience is really shapes your episodes and your marketing strategy. So hopefully you've already thought about this, because you created your podcast intentionally and with your audience in mind. My examples are from grad school right now. I'm in a master's program for Strategic Communication Design, and every single week, we make a pitch deck to share the process of our product. So we're designing fake products, you know, hypothetical brands, and we have to have a a plan of who these products are going to So one example is we had a scent based brand, and it was called resent, and it was a eco friendly, nature inspired scent for your pit stitch and bits, and it could be sprayed anywhere, your gym bag, your car after you went fishing, anything. So we made a three separate personas. One of them was Tom, and he's an outdoorsy guy, loves fishing, loves hunting, loves going in the cabin, spending a weekend away from people in the city. And he's also back in the dating scene. So he wants to smell fresh, but not have that old man cologne aroma. You know, it's a turn off, and he's trying to be a turn on. He's trying to smell fresh. So based on this persona, we made a brand decision on our scents we were going with, like eucalyptus, something, something, something. And we realized that Tom definitely is not a guy who wants eucalyptus scented spray on his body. So that was a branding decision based on our customer persona. Another one we're making a fake restaurant right now called glorps. It's set in space, so it's completely hypothetical and fake, but it's been really fun to make all the copywriting like space and alien themed. And we're doing this because we have also three different personas that we're working with. You know, people who would be visiting this space restaurant that we want to tailor the experience to, and we have an alien named bleep blob who's a regular, and we need to provide really good coffee, really good service. And it's just funny to think about the actual people or creatures who would be in these restaurants. So we shape our decisions based on these aliens, and they don't need real words. So we have fake words that mean appetizer and dinner and slurpsy for drinks and beverages, whatever. And let's get back to podcasting. I know that was a tangent in a completely different realm, but I originally started podcasting with why she whistles, and that was more of a personal journal on my life and self development. And then I was asking questions, and I was hosting interviews with experts who could answer these questions and get more insights into nutrition and yoga. And I had a Reiki energy healer, come on. And it was very fun and spiritual and positive. And the audience that I was thinking about, you know, the persona was a younger version of myself. It was people who would be open to these conversations, and those people would be more friends of mine who ended up being a part of my audience, and that was really fun, but I felt weird about starting a business in that realm. I just wanted it to be fun, that part of me who's really interested in spirituality and positivity and the law of attraction and the power of your words. Obviously, I'm talking about podcasting for business, but that part of me, like who does tarot and practices candle magick, I didn't feel like I wanted to monetize that. I just wanted that to be for me, so I actually shut that podcast down for. For a very intentional reason, and that was because I didn't want to sell this to myself, you know, to my persona. So now we are at podcast with her, which is my aligned vision for business. I feel so good about who I'm speaking to, the persona that is a woman entrepreneur looking to increase her brand, voice and value, to really step into her own big shoes and create so much impact and profit with her voice. She's a teacher. She nurtures a community. She wants to make the world a better place. She has a huge heart. That is my persona of person, and that's who I'm speaking to on podcast with her. And from this now on to the flow that I started today for marketing. I realized that my ideal listener, my ideal client for working with podcast with her, is more geared to look more likely to look on LinkedIn, which is geared more towards business and career and entrepreneurship and work and marketing, especially marketing and also medium, which is another platform that a lot of entrepreneurs are writing on, and you can actually get paid to write articles if you're doing well. So it's more blog style, longer forms of content that can be tech related, AI, personal development, entrepreneurship. There's lots of business articles, and there is a great section for podcasting too. So I felt like I fit in really well there, and I wasn't super inspired to post on Instagram with all of the chaos that's going on around social media, though, it just didn't feel aligned with my business goals right now. So today I had the episode mp three that I recorded from last week, which is all about why money is good in your hands. I recorded that episode, and then I took that file that I downloaded after you have a podcast episode and you've, you know, uploaded it, you have this file that's your audio file. Gosh, me explaining technology is rough, but just bear with me so you have this podcast episode file I upload mine to otter AI. And I did get the pro subscription for otter AI because I use it so much for meetings and transcribing my podcast episodes, especially, I think it was really valuable for what I paid for it for a year of getting transcriptions that are really high quality, and then also a summary of your podcast episodes or of a meeting. So it'll even hop in to a Zoom meeting with me. It'll say like Alexandra's AI note taker or something like that. So I have the otter AI transcript, and then I will export that and I'll upload it to chat GPT. And here I ask chat GPT to reformat this podcast transcript to a Medium post, and then whatever it spits out there, I drag it into a Google Doc. I have a folder for podcast with her that has all my transcripts and show notes, and I keep things very organized. So it's easy for me to pull this transcript, copy, paste it from chat GPT into a Google Doc, and then I edit it, I add my own stories, I make it my version of what I just said on the podcast, and I add my links into the bottom of the episode, where You can find my free podcasting guide, and then obviously a link to listen to the podcast episodes, and I've added a place where you can work with me. So I've launched so many podcast episodes, and I've launched multiple podcasts themselves. Of a sudden, I'm really good at this process, and since I have the design training and the background to do it, I feel confident to offer this service. So that's at the bottom of my Medium post. Once I have that written out, how I want it to sound like me, it sounds great. Once I have the Medium post almost ready. I uploaded an image that I had in Canva that said, value your voice with a really nice podcast vector image that's on brand for me. It's black, white, red, the black background looks great. The text that I used is in impact, so it's on brand for my brand, and it speaks to entrepreneurs and people looking to have a powerful voice and use their voice for profits and impact. And then once that Medium post is submitted, published, it's done. Wipe my hands. I take the link from the Medium post and I upload it as a pin on Pinterest, and that's the flow. So now I have a podcast episode with a transcript. I have a summary from chat GPT. I have a beautiful Medium post that speaks to my ideal listener, and then I have a LinkedIn post. I do post it on LinkedIn and Pinterest. So I'm finding my people where they are. They might not be on Instagram these days. They're working hard, but they might check in on LinkedIn to find a connection, and if they see my post there, that's great. And also my network is relating me to podcasting. So whoever you are trying to reach, think about where they are visiting on social media on a day to day basis, like, where are they reading? Where are they getting their news? Where are they trying to improve their life? That you can meet them and you are the answer to their questions, the problems that they have based on the value that you're giving on your podcast with your voice. So that's my beautiful flow, and I think it's really sustainable in a way that I can handle that right now, because all the other things that are happening behind the scenes. And for you too, I'm sure that life is busy. Work is busy and it's it doesn't have to be busy work to upload a podcast and try to post it on Instagram and have it flop. You know, you should have content that is evergreen, and that's what medium and LinkedIn and Pinterest are for me. I also have my products hosted in a stand store. You can look up stand store, I'll have it linked in the show notes. And you can create your own products. You can have your worksheets to publish there for instant download. And another way that you can add value to wherever you're posting your podcast is to have a template link like you see, a lot of web entrepreneurs have a template link that links back to Canva. So let me pull it up here. All you have to do is go to Canva. If you have a an account, I think it might have to be a premium account, which is totally worth it. And then you go to the share button. Once you've made your you know your web content, whether it's a PDF, it's a guide, it's a worksheet, it's a workbook, whatever way you're adding value to your podcast episode, you go there to the share button, and then if you go to the see all button, it opens up with more options to share. And then there's a button that says template link, and that's how people share a template that's live on Canva that actually you can edit at any point and like, update your branding, whatever in the template link will say, stay the same, and that's how I have my podcast with her workbook linked down in my show notes. So just one more way to add value to your episodes for free, and then you make bank by sending them over to your website or your stand store and having some really value packed offers, like a course, a more in depth guidebook you can offer coaching. Working. You can offer workshops wherever it is that you feel comfortable enough to offer your services, put them out into the world, and then tell people about it, because your voice is valuable. You are incredible with your knowledge, and it so deserves to be shared. And I'm also challenging myself to post on Medium every single day, and to repurpose those posts onto Pinterest and LinkedIn so that I can increase my brand voice and people can see me talking about podcasts, I'm actually putting it out there now, so next week, I will, for sure have an update on how this challenge went for me, if I stuck with it, if I didn't, what I learned and what I might do differently after a week. So stay tuned for that. And as always, I'm so glad you're here, and the ways to contact me or to work with me, or the resources that I have shared are in the show notes for you. And I look forward to next episode. Keep podcasting and value your voice. Cheers you.